Emotional response Assignment Example | Topics and Well Written Essays - 250 words

Enthusiastic reaction - Assignment Example Priceline empowers the client to browse 165,000 lodgings notwithstanding having the option to complete all the booking exchanges on the web. Also, the site empowers the client to achieve a few different exercises, for example, check the status of any appointments just as get alarms if there should be an occurrence of won offers. Besides, the clients can likewise give criticism on various administrations. The site offers to the clients who might be happy to make a minute ago flight appointments or even think about costs in various inns around the world. Priceline’s site plot is engaging since all the administrations are sorted out in sections, which makes it simple for clients to get to and examine. On opening every section, it turns out to be considerably simpler for the client to break down the administrations offered by Priceline in various locales of the world. The site contains route devices that empower the client to get to additionally subtleties on every particular assistance. Furthermore, segments, for example, excursion bundles show pictures that add to the quality of the

Identity In Post Colonial Australian Essay

Journalist Resume Examples, Template, and Resume Tips

Journalist Resume Examples, Template, and Resume Tips Being a journalist is a kind of job that has different variations of toughness.Sometimes being a journalist can even be dangerous. There are things that journalists investigate that some people would be afraid to even research about.And sometimes it can seem like it’s a piece of cake. Except, not really.But the one thing that we know is that getting into this field is tough. You have to be special and skilled. And not just skilled at writing.This job requires you to have a lot of skills that don-t seem like much on their own, but make for a powerful weapon when you put them together.But even if you have all the skills that anybody could need and more, you still have to write an amazing resume that’s going to show all those skills in the right way.Don’t worry, we’re here to help you! Writing a resume can be a tiring and stressful experience, but this guide will hopefully make it less so.But first, let’s examine some examples!Journalist Resume Example Right Journalist Resume Sample Right Create your own resumeAnd here you can see the two examples that we have for you. This is what you should aim for your resume to be like: short, but concise.Both of these are for the job of a Journalist, but one is for a more experienced individual.Either way, we’re going to show you how exactly to write a resume that looks like this, with all the needed info about you.All the steps are divided into sections and explained in the rest of the article. Keep reading to find out more!And also, once you’re done make sure to use our resume builder, where you can pick the layout and enjoy the writing process!HOW TO MENTION ALL THE RIGHT THINGS IN THE PERSONAL INFO SECTION OF YOUR JOURNALIST RESUMENow, we have to admit that this section is the easiest one, but there are still some things that you should take care of before you dive in.First of all, you should know that this section is important because the information in it is going to be used to get in contact with you once you get appr oved for further interviews.That’s why all the data that you write here has to be correct.What if your future employer tried to get in touch with you, but you left only your phone number, and you managed to get it wrong?Always check before you send it!The information that we listed here is the basic â€" there’s no need to add or subtract anything.Let’s start with the name. Your name should be the title of your resume.Write it in big bold letters and position it so that it’s in the center of the page where it can be easily seen.Well, why are we telling you this? You’re the journalist, you know all about titles.Another important thing is that you should always use your full first and last name. Don’t put any nicknames, aliases, abbreviations, middle names, and such. There’s no need for them and you’ll seem unprofessional.Christopher Pringle RightChris John Pringle WrongThere’s a part of this section that’s dedicated to your photo, but it’s usually not needed. I n some countries, you have to submit a photo along with your resume, while in others it’s advised that you don’t because people might make assumptions about you based on your appearance.Either way, if the job advert asks of you to submit a photo, submit it. Make sure that it’s high-quality, that you’re the only person in it, and that you look professional. A small smile won’t hurt too.It’s extremely important to get your phone number right because it’s the most likely way that the company is going to use to get in touch with you. Also, your mobile phone number is a better option than your home one.But, leave out your phone number if you keep your resume on any online platforms that where everyone can have access to your information.The same thing goes for your home address. This is just out of safety reasons, and you can add both of those things to the resume once you decide to submit it.Of course, if you don’t feel comfortable, you don’t have to submit your entire address.It’s enough to just write down the area that you live in unless it’s stated otherwise in the ad.Your email address should be professional and simple. If you don’t have one that fits these adjectives, make a new one. Your email address should preferably have your full name in it, without nicknames, aliases, or any other similar things.christopherpringle@gmail.com Rightsinglepringle@gmail.com WrongYour social media should also be professional and show you as an impeccable worker.Of course, the only social media that you should submit is your LinkedIn, but check out all the others while you’re at it and delete or set to private any embarrassing or compromising posts.The social media subsection of your resume can also be a place where you can put a link to your blog if you have one.Most writers do, but if you don’t you could maybe share your Twitter account if it’s a place where you tweet about current events and well, report.Don’t be afraid to share your work!H OW TO WRITE THE PERFECT SUMMARY SECTION OF YOUR JOURNALIST RESUME IN 2019The summary section is the place that you’re going to love because it’s the one spot in your resume where you can get kind of creative and show the people your writing skills.But before we start with the more important stuff, you should know one thing: every section of your resume has to be perfect. Always keep that in mind when writing.Usually, hiring managers take the average of a couple of seconds to read the resume that you submitted.Well, we can’t call that reading. They skim it over.That’s why every part of it has to be great â€" you never know which part is going to catch their eye and make them stop.Now, about the summary section.This is the part where, as the name suggests, you’re supposed to summarize your resume in just a couple of sentences.For better results, write this part only after you’ve written everything else, to make sure that you don’t miss out on any important info and so th at you have the bones of the text.Some people are faced with writer’s block, but we know that writing isn’t a problem for you.Here is some important information that you shouldn’t leave out of your journalist summary:How many years have you spent working in the world of journalism?What is the exact name of your job position?Do you have any special certifications as a journalist?What are some of the most important skills and accomplishments that you have?What are the things that you’re an expert in?This can seem like a lot, but don’t go wild writing this part. It’s only supposed to be three to six sentences long and should be concise and simple. We have a suggestion for you.You should start it with the years of experience and the title of your position, making it look something like this:SummaryA determined and effective investigative journalist with over 7 years of experience in producing, editing and publishing articles with honesty and integrity. RightNow you can add some of your accomplishments and duties, but only the ones that are most important and that show you as the right candidate for the job.Also, adding hard numbers will increase your possibility of success, so don’t feel embarrassed to do it.Summary (cont.)Creator of a solution regarding the redesign of the main story ranges that led to a rise in the average number of people visiting the website by 34% in a month. Acclaimed writer and a winner of the Worth Bingham Prize. RightAnd in the end, make your resume special by mentioning the company that you’re applying to and the work that you will hopefully be doing here.Do this for every resume that you submit so that it seems more personalized.Summary (cont.)Christopher is seeking to join your company in creating original and innovative articles. RightHOW TO MAKE THE EXPERIENCE SECTION OF YOUR JOURNALIST RESUME SO IMPECCABLE THAT THEY WON’T BE ABLE TO SAY NO TO YOUExperience can be tricky, depending on whether you have it or not.E very employer wants to hire somebody who already has an outstanding amount of experience under their belt, but you can woo them and get that job even if you don’t. You just have to follow our tips.First, let’s show people how to properly write the experience section. You should follow these tips even if you have a lot of experience because there might be things that you didn’t know you shouldn’t do and yet you did them all along.Before you start writing the experience section, you should pick the format. The best format that you can use if you have experience and we’re constantly employed is the reverse chronological order format.In this format, you list your most recent job first, and then all the other ones. This format is good because the most recent job that you did shows your most relevant skills.If you don’t have a lot of experience or have gap years, opt for a classical format that shows your best experience and skills first.An important thing that you shouldn’t forget is to always list only the jobs that have something to do with the job of a journalist, or that have skills that you can transfer well into this job.There’s no need to write every place that you ever worked at if they don’t show that you’re the right person for this position.Start with the years that you spent working in the company, and then the name of the company and the name of your position.Then list the duties that you had there, but turn them into accomplishments.Don’t write boring everyday stuff, write the things that can separate you from the rest of the candidates. Add some hard numbers for even better results.We’re you a part of a team that helped better the income of the company in some way? Write it down!Did you manage to show outstanding performance in one of your previous jobs? Write it down!Did you win an award for any of the articles that you’ve written? Write it down!The job of a journalist requires you to have many skills, and the more talents that you show the better are your chances.And if you don’t have any professional experience, show those talents and skills, and maybe submit some of your work along with your resume.If you did any internships or volunteer work that has something to do with journalism, don’t be afraid to write it on your resume. It will show that you’re professional and passionate.We won’t tell you how to write, but use professional language! Right WrongMAKING THE EDUCATION SECTION OF YOUR JOURNALIST RESUME THE PART THAT MAKES YOU LOOK GOODArguably, you don’t need a diploma from some of the best universities for journalism if you want to do this job, but the fact is this: you have to be educated.Writers and journalists have to be smart and well-read people, and maybe the best way to show this is your BA in Journalism if nothing else.The employer will most likely choose the person who seems more educated for the job than anybody else though, so you should learn how to make the best out of this section of your resume.The most important degree that you have is one of the highest-ranking. If you have an MA there’s no need for you to list your BA or your high school diploma.Well, our high school diploma can be listed if you had some amazing accomplishments while you were in high school, but that’s about it.The form should look something like this: the years that you spent in school, the degree that you got, the name of the s chool, and any special accomplishments of yours.For example: RightYou can see here that we only added the accomplishments that can help you in the job of a journalist, and also a GPA that’s way above average. Don’t write your GPA unless it’s incredible, because it can do you more harm than good.If you’re applying for an internship or a job, but you haven’t graduated yet, you can still list your college diploma that you’re currently in the process of getting, to show that you’re educated.Write the expected diploma like this: RightAnd if you were a writer for the school paper while you were in high school, or something similar to that you can write your high school diploma like shown above.SHOWING THE RIGHT SKILLS IN THE SUMMARY SECTION OF YOUR JOURNALIST RESUMEWe mentioned already that if you want to be a journalist you have to have an outstanding amount of skills in various parts of life.This is exceptionally important if you plan on doing only one sort of journalism. Let’s say that you’re an expert on fashion or cars or both. You have to show all of that in your resume.The skills section is the best part of your resume. It’s easy to write, as long as you know what you’re doing, but it shows a lot about you.This section is short and concise, but it should have all the information that’s going to make you stand out among a sea of other candidates.Before you list your skills check the ad for the job that you’re applying to in detail because they most likely already wrote all the skills that you need to have to become a part of their company.Add the ones that match yours and then add some more special ones.Make a list of your skills in bullet-point format, and keep it short.There’s no need for it to be pages long. If you have a lot of skills you can put them into groups under one bullet-point. For example, all the software that you know can be written under one bullet-point, and so on.Know the difference between soft skills and hard skills.Hard skills are more job-specific skills, like research, MS Office, Photoshop, Hemingway, and others.Soft skills are more like your attributes, like communication skills, creativity, being detail-oriented, and similar things.While soft skills are always needed, hard skills are more respected and needed in certain jobs, so add more hard skills if you can.Either way, the skills that you need to write are the ones that have something to do with journalism, other things don’t matter.This is how the skills section should look like in y our resume:SkillsInvestigative JournalismMS OfficeHonesty and integrityEfficiency in Photoshop, Hemingway, and SlickwriteCreativity RightSkillsMicrosoft OfficeWriting WrongTIPS TRICKS THAT YOU CAN USE TO MAKE THE BEST OUT OF YOUR JOURNALIST RESUME IN 2019Using a template â€" Why waste your time creating a mediocre-looking resume when you can choose one of the templates from our resume builder and make the whole process of writing your resume smooth and simple.Don’t lie â€" We know that this can be tempting when you see a job that seems like it came right out of your dreams, but you don’t have the experience and skills that you need to get it. But even if you do get the job you’re probably going to get in trouble for it sooner or later.Adapt â€" Change up your resume for every job offer. We know that it’s time-consuming and boring, but you’re more likely to get a job if you personalize your resume.One page long â€" That’s the ideal length of your resume. It doesn’t h ave to be longer than that unless you have more outstanding experiences and skills than can fit on one page.Font â€" Don’t pick complicated fonts that are hard to read. A regular Calibri or Arial will do just fine.File format â€" Always check the ad before submitting, the format that you should send is most likely stated. If it’s not, send a PDF, but keep a Word file and a printed version on you just in case.Efficiency â€" We know that you’re a writer in your soul, but there’s no need to flourish here. Be efficient, precise and concise. You don’t want the hiring managers to get bored halfway through reading your resume.Bullet-points â€" They’re your best friend when you want to be more concise and list a bunch of things so that they’re easy to read.Don’t write Curriculum Vitae as the heading of your resume â€" everybody knows that it’s a resume, so write your name as the heading instead.Show your work! â€" If you have a blog or any articles that you wrote online, s end links to the best of them along with your resume. That’s the best way to get a job as a journalist.Basic personal information â€" Don’t write the things that are too personal in the personal info section of your resume. They’re not needed and your employer might make assumptions about you.Languages â€" Add languages that you speak besides your native language to show that you can access and understand information from various sources around the world.Achievements â€" Did you win any awards? Write them in your resume. It’s not bragging, it’s showing that you’re more than capable of doing your job.Grammar â€" Do a grammar check before submitting your resume. These kinds of mistakes are embarrassing in every case, but especially when you’re applying for the job of a journalist.Review â€" Give your resume to somebody who has experience in this area to help you fix some mistakes that you might have made and make your resume better.CONCLUSIONHere you go! We hope that thi s guide has helped you understand how your resume should look like in the end.Feel free to read through it while writing your resume to make sure that you’re doing everything right and getting the best out of it.Remember, don’t lie, show yourself as the best possible candidate, and only write the things that are relevant to the position that you’re applying for.Use our resume builder for an easy and quick process of writing your resume.Good luck! Create your own resume

Personal Sustainability Of Brand And Product Design

Emotional Sustainability in Brand and Product Design With the increase in technology startups, competition is high for consumer attention. No longer can companies rely on infomercial style pitches. Consumers are looking for more than just a highly functional product or outstanding service, they are seeking an experience. Recent design trends show a desire towards products and brands that inspire users, enhance their lives, and help in triggering emotions. Lifestyle brands are very difficult to build but can be extremely rewarding for your company or brand. Product design is a creative discipline that requires designers to challenge themselves to build an ascetic, functional and marketable product. The rapid speed of innovation has stimulated interest and change in designing the user experience. Designers are now responsible to create a new paradigm in the product making process by exploring every possible factor in a design concept. To achieve this vision of a curated user experience design, human behaviour has been studied and as an anchor to change in the way we build products. Creating an emotional connection to your target market can translate into conversion, sales, as well as online and offline interaction. Good design is a huge part of this process. First to understand the role in design when establishing consumer relationships we have to define design. Design is not simply embellishment, or a way or your site or application to look clean. Design can also be aShow MoreRelatedEssay on Volkswagen Marketing Strategy1187 Words   |  5 PagesMarketing Strategy. â€Å"The Volkswagen Group’s unique portfolio is made up of nine successful brands that excite millions of customers around the globe†(Company Website). Volkswagen, Audi, Seat, Skoda, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Skania are the unique brands that make up Volkswagen AG. 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The Affects of the Human Genome Project on Society Essay

The Affects of the Human Genome Project on Society Today’s society has an ever growing thirst for knowledge as we have for many hundreds of years now. Scientists work around the clock studying the affects of nearly everything they can think of to conduct experiments on. This quest for knowledge is the supposed start to a better life for man kind and ultimately a world without disease or hunger. The human genome project is one that has been going on for about 20 years. This project set out to map, down to the last detail, every part of the human DNA structure (â€Å"Human†). The project has recently been completed and the scientists are now starting another project with their newly found information, to cure mankind of its ailments.†¦show more content†¦This would mean that people of much power would be the ones setting the standards for life on this planet while we as a people have no say in the outcome of the decisions that are made (Mander, 162). Since the invasion of the western culture on the rest of the world, a new standard of science has emerged. This new breed of scientist digs for answers wherever he/she thinks that they may be found, with no compassion for the environment around them or the outcome of those actions. The modern day scientist seems to have a problem with accepting nature for the way it is and instead, is trying to constantly rearrange it for the proclaimed reason of, the good of man. DNA research began over twenty years ago because, mankind has always had a lust for how we work and operate. DNA, it was found, seemed to be the blueprint for how the human genetic structure worked and operated. This was where science obviously needed to be headed as it was after all, the possible key to all of mankind’s questions of itself. Some years after, the massive project began known as the Human Genome Project. The project began with the promise of, in the end, being able to figure out the cause of alm ost every human malfunction and the cure for it (Thomas, p 51). The scientists promised that with the proper amount of funding and time that the human race would one day live in a utopia that was centered on the human species. Along with the possibilities ofShow MoreRelatedAn Explanation Of The Scientific Importance Of Human Genome Project1239 Words   |  5 PagesAn Explanation of the Scientific Importance of the Human Genome Project The human genome project is an international effort that serves as a possible solution to the many diseases that affect billions of people worldwide. This project is a great milestone in the field of genetics as it allows scientists to determine the sequence of genes in chromosomes which will show where disease causing mutations are occurring and what can be done to reverse it. 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For example, in a genetic race or class distinction the use of the X chromosome markers can be used for the identification of a persons ethnicity or class (Murphy,34). A seemingly harmless collection of information from the advancement of the Human Genome Project. But, lets assume this information isRead MoreQuestions On Human Genome Project1470 Words   |  6 Pages Layan Kojan BIOL 1010 Assignment #3 - Option 2 The Human Genome Project Tuesday November 17, 2015 What makes one person differ from the other? Is it physical appearance, personality or mentality? These three factors separate each individual from one another and it is what makes them different. Physical appearance, personality and mentality are made up from the same building blocks which are known as DNA sequences. 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Maf 640 Free Essays

C)What would you do if you were Datin Timah? * Be innovative, go for incremental radical innovations, be creative, think out of the box, invent, innovate, imitate. SHOW TELL US WHAT YOU PLAN TO DO. If we were Datin Timah given the option whether to take up the Guardian’s offer or just sell off the business to the Watson, we will take up the Guardian’s offer rather than sell off to the Watson. We will write a custom essay sample on Maf 640 or any similar topic only for you Order Now This is due to the profit betterment. If we take up Watson’s offer, we can only get the short term profit and we cannot longer be in the industry. However, if we take up the Guardian’s offer, we can have the long term profit and we can sustain in the industry since the Guardian will help us in supplying our product to end customer. Furthermore, Guardian will not interfere in the management of Orang Kampung since their focused only to the product. Beside, they are willing to assist Orang Kampung in Research Development and also production because they have the expertise. We can say that was the golden opportunity for the Orang Kampung to expand their market and target market. To sustain in the market, one product need to move together with the time, therefore, if before this Orang Kampung not concerned about how they package their product, now, they need to concerned since attractive packaging one of the important marketing strategy that able to catch up the customer and able to compete with other competitor’s product. Datin Timah is very conservative and holds to traditional way in making the product, so, she does not believe in revamping traditional medicine into modern pills and capsules, because according to her the purity of the traditional medicine will be contaminated with the toxic-chemicals. From our point of view, we believe that research and development team have a way how to maintain the traditional taste and benefit of the traditional medicine but still can modernized it so that it can compete with other modern medicine. However, if Datin Timah still doesn’t have faith with the team we suggest that she open an outlet in where she herself serves the product in traditional way where we believe that the traditional way is by boil the herbs and roots. How to cite Maf 640, Papers

The Coca Cola Company

Introduction According to the requirement of the assignment (to chose and write about one of the global top ten brands), the Coca Cola Company has been chosen. In this paper, a short background of the Company has been included. The mission and vision statements, and goals objectives have also been listed.Advertising We will write a custom essay sample on The Coca Cola Company specifically for you for only $16.05 $11/page Learn More Further, the most important task for any organization i.e., the various analyses such as PESTEL analysis, SWOT analysis, and Porter’s five forces analysis have been done. A thorough research on the subject has been done and it has been the endeavour of the writer to include authentic information throughout the paper. Background In 1886, when the Statue of Liberty, one of the wonders of the world, was being constructed in New York, little did the people know that eight hundred miles away, in Atlanta, another master piec e was being invented that would create history. Yes, it was none other than Coca Cola, the most favoured soft drink in the world today. John Pemberton was a pharmacist based in Atlanta. Out of curiosity and somewhat coincidence Pemberton invented the formula for Coca Cola that has become one of the most renowned soft drinks in the world. It is interesting that the style in which Pemberton wrote Coca Cola about 126 years ago has become the logo of the company. Within three years of Pemberton’s death (he died in 1888), an Atlanta businessman named Asa Griggs Candler purchased the Coca Cola business for $2300 and became the first president of the Company. Candler took the Coca Cola brand to great heights by innovative promotions. It was in 1894 when Coca Cola was bottled by Joseph Biedenharn who had business interests in Mississippi. In 1923, Ernest Woodruff purchased the company from Candler. After four years, Ernest’s son Robert Woodruff became the company president. It was under his tenure as the president of the Company that Coca Cola was launched worldwide. Woodruff introduced new flavours such as Fanta in 1950s, Sprite in the year 1961, Tab in the year 1963 and Fresca in the year 1966. Today, there are more than 500 different brands of the Company and one can find Coca Cola in the remotest parts of the world. All this has been possible due to the foresightedness of the Company’s management.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mission statement of the Coca Cola Company â€Å"Our roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions† (The Coca Cola Company). Vision statement of the Coca Cola Company â€Å"Our vision serves as the framework for our roadmap and guides every aspect of our business by describing what we n eed to accomplish in order to continue achieving sustainable quality growth† (The Coca Cola Company). Goal and objectives of the Coca Cola Company â€Å"To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come† (The Coca Cola Company). Structure of the Coca Cola Company The following are the members of the Board of Directors of the Coca Cola Company: Name Designation Muhtar Kent Chairman of the Board and Chief Executive Officer Herbert A. Allen Director Ronald W. Allen Director Howard G. Buffett Director Richard M. Daley Director Barry Diller Director Evan G. Greenberg Director Alexis M. Herman Director Donald R. Keough Director Robert A. Kotick Director Maria Elena Lagomasino Director Donald F. McHenry Director Sam Nunn Director James D. Robinson III Director Peter V. Ueberr oth Director Jacob Wallenberg Director James B. Williams Director Apart from the Board of Directors, following are the holders of different portfolios in the Functional Leadership at the Coca Cola Company: Name Designation Harry L. Anderson Senior Vice President, Global Business and Technology Services Alexander B. Cummings Executive Vice President and Chief Administrative Officer Ceree Eberly Senior Vice President and Chief People Officer Gary P. Fayard Executive Vice President and Chief Financial Officer Bernard Goepelt Senior Vice President and General Counsel Ingrid Saunders Jones Senior Vice President, Global Community Connections Joseph V. Tripodi Executive Vice President and Chief Marketing and Commercial Officer Clyde C. Tuggle Senior Vice President, Chief Public Affairs and Communications Officer Guy Wollaert Senior Vice President and Chief Technical Officer Corporate culture at the Coca Cola Company â€Å"Our inclusive culture is defined by our seven core values: leadership, passion, integrity, collaboration, diversity, quality, and accountability† (The Coca Cola Company). The Company has a diverse workforce from all over the world and considers operating in a multicultural world as a crucial aspect of sustainability. PESTEL Analysis PESTEL stands for the political, economic, social, technological, environmental, and legal aspects that may have an impact on the performance of any organization. This kind of analysis is generally done by organizations in order to get information on the aforementioned aspects prevailing in a specific country or area where they want to launch their products.Advertising We will write a custom essay sample on The Coca Cola Company specifically for you for only $16.05 $11/page Learn More The analysis can also be done to have the latest trends and current information of the aspects. This analysis helps the organizations to understand the market (current or f uture) and the external factors that may have an impact on their performance. The Coca Cola Company is no exception and as such it also has to undertake the PESTEL analysis. This is vital because it is important for the company to know its competitors and also the existing opportunities. This way the Company can keep pace and sustain the competitive market. Political factors All nations have their own laws and policies pertaining to business. Moreover, there are separate policies for foreign companies. It differs from nation to nation with regard to the extent of intervention by the government in the functioning of any company. The intervention may be in the form of taxes, trade and environment restrictions, labour laws, and/or the facilities or services available. The Coca Cola Company comes under the Food and Drug Administration (FDA) and as such it has to follow stringent rules and regulations laid down by the governments of different nations. The Coca Cola Company has to take ap proval from FDA for any of its new products to be launched. Governments of nations can impose heavy penalties on the Company if the FDA standards and norms are found to be disregarded. There are other laws that the Company has to abide by in a particular country. These laws may pertain to the accounting system, income tax, import and export duties, and excise duties. Another important political factor that may have an impact on the performance of the Company is the political unrest. If the government of a country changes or there is any kind of protest then there are chances of the demand of the Company’s products being decreased. Terrorist activities in any country might hamper the Company’s marketing plans in that country.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Economic factors The performance of an organization in any country depends mainly on the prevailing economic condition. There are various factors that come under the economic condition. These are economic growth or progress of that country, the interest and exchange rates, the labour wages, and the current level of unemployment. The Coca Cola Company has been smart to have judged this aspect before venturing in any new area or country. If the economic growth or progress of a country is good, it means that the purchasing power of its citizens is good. Due to the fluctuations in the exchange rates of a nation’s currency, the overall revenue of the Company is affected. The interest rate on the loans that the Company has taken from the government affects the profitability. The Coca Cola Company uses special financial instruments to tackle with this issue. If the inflation of a country increases, it means that the cost of living has increased. In such circumstances, the employees expect higher wages. This factor also has an impact on the profitability. Social factors Social factors include the culture, attitude of people, awareness about health among people, and the rate of population growth. It is not possible for the Coca Cola Company to change the social attributes of a country. So the Company has to adapt itself and mould its policies according to the prevailing social values and culture trends. This is very important for the Company because it is a soft drink manufacturing company and as such is a typical B2C company. In order to flourish, the Company has to consider this aspect. Even though the Coca Cola Company manufactures hundreds of products, all of them cannot be launched everywhere. So the Company first studies the social and cultural trends and then launches the right products only. Technological factors Technology is of utmost importance in all walks of life and if it is a manufacturing process then it becomes all the more important to have the latest technology. Coca Cola Company has got the latest technology for its manufacturing facilities. Due to its technological advancements, the Company has introduced various new methods of obtaining a drink of its brands. It is understood that the Coca Cola Company has bottling partners in most of the countries where it has business interests. The Company has to rely on its bottling partners for delivering quality products and at the same time it has to provide the required support and guidance. Legal factors The Coca Cola Company has to abide by all the laws of a country where it is doing business. The governments of all nations have the right to prosecute the Company if it violates any of the laws. Sometimes these laws are the reason for increase in costs of production. But the Coca Cola Company is very careful about all such laws. Environmental factors Since the products of the Coca Cola Company are to be served chilled, the environment plays a vital role in the sales. Apart fr om this, there are certain environment protection laws in every country. The Coca Cola Company has to abide by them. A special mention of plastic bottles is eminent. The Coca Cola Company takes great care in using only renewable plastic for its PET bottles. SWOT Analysis of the Coca Cola Company Likewise the PESTEL analysis, SWOT analysis is also a popular analysis done by organizations in order to know their Strengths, Weaknesses, Opportunities, and Threats in the global competitive market. In the following paragraphs we shall do the SWOT analysis for the Coca Cola Company. Strengths Coca Cola is the world’s leading brand. â€Å"Coca Cola Company is the leading brand in the soft drinks marketplace and is responsible for an array of brands including MyCoke collection, Fanta, Sprite, 5 Alive, Schweppes, Powerade, Kia Ora, Dr Pepper, Lilt, Relentless, Oasis and Glaceau Vitaminwater† (O’Reilly, 2012). The Coca Cola Company is the largest manufacturer of soft drinks (non-alcoholic). It is also the biggest distributor for soft drinks. The Coca Cola Company has a very strong financial base. The Company has a vast infrastructure spread across the globe. Due to this, the company can penetrate the worldwide markets with ease. The Coca Cola Company is also into the manufacturing of bottled mineral water and juices. Weaknesses There have been certain events in the past that have jeopardized the image of the Coca Cola Company. Like for example, there have been instances of human rights violation against the Company. The Company came under criticism due to its stand on the Middle Eastern countries. In India also, the Company had to face negative publicity due to the fact that the Company products being sold in the country contained some traces of hazardous pesticide. In 2008, the FDA warned the Company that Diet Coke, one of its products, was in violation of the FDA norms. The company was unable to garner the expected sales in North America. â€Å"Coc a Cola’s Dasani brand of bottled water was found to have illegally high levels of bromated a cancer-causing chemical† (Adams, 2004). Opportunities During the past years, the Coca Cola Company has acquired a few companies across the globe. Some of the acquired companies are Kerry Beverages (KBL) in Hong Kong, Apollinaris in Germany, and TJC Holdings in South Africa. Apart from the mentioned companies, the Company also acquired other companies in Australia and New Zealand. The acquisitions have helped the Company in strengthening its base in those countries and increase its revenue. This has also helped the Company in penetrating the world markets. The incessant growth of the bottled water industry has been a boon to the Company. As the Company has also started bottled water plants, this growth is encouraging. The Hispanics are believed to have great purchasing power and are good consumers of soft drinks. The increase of Hispanic population in the United States is encoura ging since the consumption will increase. Threats Due to the fact that the soft drink market is flourishing, many companies have started venturing into this field. Even though many of them are small time players but it does affect the overall performance of the Coca Cola Company. Apart from these small time players, there are the bigger companies like the PepsiCo, Nestle, Cadbury, etc., who pose a real threat to the Company. Due to the competition, the Company has to keep a nominal profit margin. In countries where the Coca Cola Company doesn’t have its own bottling plants, it has to rely on its bottling partners. In such cases, the Company doesn’t have much control over the operations. During recent times, people have become more health conscious and have started avoiding carbonated drinks. In future, there is a threat of the Company’s sales going down. According to an online article, â€Å"Don’t drink cola if you want to be healthy. Consuming soft drin ks is bad for so many reasons that science cannot even state all the consequences† (Nutrition Researchers, 2007). Porter’s Five Forces Analysis of the Coca Cola Company Porter’s five forces analysis is based on five points namely, threat of new competitors, the intensity of the competition, the threat of substitutes, the bargaining power of the customers, and finally the bargaining power of the vendors. It is very important for the Coca Cola Company to do this analysis. Threat of new competitors There are already so many players in the soft drink field that more companies entering in this business is not good for the Coca Cola Company. In order to avoid such intrusions, the Company does the following: The Company does extensive marketing and advertisement campaigns. Billions of dollars are spent on advertising and marketing. â€Å"Coca Cola spends $2.8B a year (10% of revenue) on advertising† (Gaudet, 2008). As a result, the brand Coca Cola has entered int o the minds of even the layman. It becomes very tough for new companies to replace the brand. The Company gives good margin to the retailers such that new companies cannot offer more and cannot replace the brand. The bottling partners of the Coca Cola Company have to sign a contract before starting the business. According to this contract, the bottling partners cannot do the bottling for any other brand. The intensity of the competition Apart from Pepsi, there is no other brand that can come in competition with Coca Cola in the global market. Other brands are small players and are limited to local markets. Threat of substitutes There can be many substitutes to Coca Cola products such as aerated water, ice tea, beer, fruit juice, cold coffee, etc. But such substitutes need a lot of advertising and marketing to reach the brand image of Coca cola. So as such, there no such threat in the near future. Bargaining power of customers The revenue figures are arrived at from the sales and the sales depend on the customers. Since the revenues of the coca cola Company are quite encouraging, it means that the buying power of its customers is good. The major sales of the Company are from the bulk buyers that include super markets, vending machine operators, food chains, restaurants, etc. Bargaining power of the vendors The raw materials used in manufacturing the products by the Coca Cola Company include essence, colour, and sweeteners. Packaging is required for packing the products. Since the raw material is purchased in bulk, there is very little profit margin allowed to the vendors. The vendors of the Coca cola Company don’t have any bargaining power. This is because instead of more profit margins they are being compensated with huge quantity orders. Moreover, there is no dearth of suppliers of raw materials. So if any particular vendor acts smart, there is always another vendor ready to supply the required raw materials. Recommendations The most important recommen dation that I would like to make is that the Coca Cola Company should try and amend the contracts with its bottling partners. The Company should have the power to intervene in the operations of its bottling partners. Incidents like the one that happened in India where the Company was accused of mixing hazardous pesticides. Had the Company had the power to intervene, probably this would not have happened. My second recommendation is in the financial interests of the Company. It is evident that the Company hires renowned personalities for its advertising campaigns. It is for sure that the company might be paying hefty amounts to these renowned people for their services. Instead of showing such people in the advertisements, the Company should hire people from the masses. This will serve a twin purpose. Firstly, the company will save huge amounts which it may use as cost cutting on its products. Secondly, since the people in the advertisements will be from the masses, it will have a gre ater appeal. Conclusion In concluding, it is evident that the Coca cola Company is one of the top global brands and the leader in non-alcoholic drinks. There are a few things that have been mentioned in the recommendations and if the Company management gets convinced and executes them, I am sure the Coca cola Company will reach unprecedented heights of success. References Adams, M. (2004). Coca-Cola’s Dasani water found to contain alarming levels of cancer-causing chemicals. Web. Gaudet, B. (2008). Coca Cola. Web. Nutrition Researchers. (2007). What happens to your body within an hour of drinking a coke. Web. O’Reilly, L. (2012). Coca Cola. Web. The Coca Cola Company. Mission, vision and values. Web. This essay on The Coca Cola Company was written and submitted by user Damari Herman to help you with your own studies. 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