Case Study Analysis Aeropostale - 1478 Words

Case Analysis Outline- Aeropostale Aeropostale is retailer based in Malls across North America. They sell â€Å"high quality† casual clothing and accessories. Although they sell clothing for women, men and children they mostly target 14-17 year old adolescents. The majority of their business is done in the United States and Canada. It has a limited presence in international markets including the Middle East, Asia and Europe through licensing agreements. Aeropostale currently owns over 914 stores in all 50 states (including Virginia) and Puerto Rico and 75 stores in Canada with the company headquartered in New York City. Aeropostale employs about 17, 828 people, of which 4, 160 are full-time employees(Lieber, 2016). Although†¦show more content†¦It also important for them to focus on their P.S. from Aeropostale line. The P.S. from Aeropostale line offers casual clothing and accessories for elementary school aged children. Although this is still a young brand, it has b een gained a large following because a lot of the items can double as school uniforms, in a world where many school distracts are making school uniforms mandatory. Because of this even as Aeropostale struggled the P.S. from Aeropostale line has rendered encouraging numbers. Not to mention that the P.S. from Aeropostale has much less competition in the target demographic than the regular Aeropostale line. So it is very possible for P.S. from Aeropostale to have much more success over time than the regular Aeropostale line. It is very important for the company to focus and put more energy into marketing and advertising the P.S. Aeropostale line over time. Another plus to the Aeropostale company as a whole is the fact that the majority of the business is done in the United States so they don’t have to deal too much with foreign currency variations. Although Aeropostale has outsourced its manufacturing activities to low cost destinations like other apparel retailers, most of its vendors maintain sourcing offices in the U.S. The payments made to vendors and sourcing agents is done in the U.S. dollars, which protects the company against the negative impact of foreignShow MoreRelatedUrban Outfitters : A High Street Fashion Brand2992 Words   |  12 Pagesof issues and complexities which impact on the internationalisation of retail brands, particularly the impact these factors have on the fashion industry and how the brand can alleviate ethical concerns. For this I will place my main focus on SWOT analysis. Finally, I will look to apply Salmon and Tordjman’s (1989) classification of international retailing strategies alongside Treadgold’s (1988) typologies and conceptualizations before drawing conclusion on the benefits and difficulties of internationalRead MoreExploratory, Descriptive, and Causal Research Designs9790 Words   |  40 Pagespanel. Clarify the difference between laboratory experiments and field experiments. Distinguish among a sta ndard test market, a controlled test market, and a simulated test market. INTRODUCTION A research design is the framework or plan for a study used as a guide in collecting and analyzing data. There are three basic types of research design: exploratory, descriptive, and causal. In this chapter, we’ll discuss these types of research design, give some examples, and note when each might be importantRead MoreAnalysis Report - Abercrombie Fitch3185 Words   |  13 PagesAbercrombie Fitch ANALYSIS REPORT Fundamentals Of Retail Design Group 03 Erik, Herr | I-Chu, Liao | Karan, Shah Kuan-Ling, Tseng | Chen-Hua, Wang ABSTRACT This report intends to analyze the unique brand values, the distinct marketing strategies and the compelling competitive dynamics of Abercrombie Fitch (AF), the noted American retailer of casual luxury wear. The purpose of this analysis being to understand the context and motives that drive brand AF; to draw insights fromRead MoreAnalysis of Market Structures10585 Words   |  43 PagesAn Analysis of Market Structures and Their Related Pricing Strategies Christa Jones American Public University Systems Abstract Market structures influence a firm’s behavior and profit opportunity and are therefore critical to understanding how a market functions. The conditions that distinguish each market structure define the level of competition observed within the market which in turn determines the profit level that can be made. Because pricing strategies are intended to maximize a firm’sRead MoreAir France Klm Strategic Management Essays7216 Words   |  29 Pagesefficiency 14 3.2 Value chain and processes 16 3.3 Strengths and weaknesses 18 4 Strengths/weaknesses and Opportunities/threats (SWOT) 19 5 Recommendations 21 5.1 Potential alternatives 21 5.2 Feasible analysis 21 5.3 Recommendations of adapting, Implementing and planning 22 5.3.1 Cost reductions on short-haul flights 22 5.3.2 Use the strong brand in favor of the external influences 23 5.4 Develop strategic capabilities 24